Mail Survey Results
This report addresses the methodology and findings derived from public opinion research conducted by George K. Baum & Company on behalf of LaSalle-Peru Township High School District 120. A public opinion questionnaire was mailed to 10,163 registered voter households within LaSalle-Peru Township High School District 120 on May 18, 2016. The mailing list included all registered voter households within the district, versus a subset of active or likely voter households. The questionnaire served as an invitation for public reaction to a bond measure.
The mail survey included a total of 13 questions, including three open-ended questions. Included with the mail survey questions was background information on the capital millage proposal. The mail questionnaire used for this research is not a scientific poll, but a tool for collecting public input and understandingthe general tone of the public’s receptiveness to the issues presented. The overall summaries and conclusions drawn in this report are therefore not presented as predictors of an issue’s likely success or failure at the polls. They are only presented to aid the District with another means for collecting community input and initial reaction to the proposal.
George K. Baum & Company acknowledges that this particular questionnaire functions as an opportunity to disseminate information and as an information-gathering tool, and in no way represents a scientific survey, or one that estimates statistical margin of error. The chief distinction is that this questionnaire was returned in lieu of people attending a public hearing (a non-representative sample of the registered voterpopulation) as opposed to the returns representing a scientific sub-sample of the registered voter population. The results are subjective and limited in interpretation based on the volumeof returns, not the scienceof returns. Think of this document as a written collection of comments from people who would have stood up and participated in a public hearing, but instead preferred to express their feelings through written form.
A total of 1,595 surveys were returned and processed for responses as of June 9, 2016. This represents a response rate of 16 percent. Previous mail surveys conducted by George K. Baum & Company have typically yielded response rates between 8 and 17 percent.